If you're using social media for your business, you most likely need to be able to track in-store sales.
If you think you don't, I've got some news for you...
You also need to be able to tie those sales directly to your social media marketing efforts, right?
Here are three proven strategies to linking your Facebook advertising results to in-store sales:
1. Use Facebook Offers for trackable deals
When used correctly, Facebook Offers are a great way to integrate a discount offer directly into a Facebook post and then track its usage over time.
Offer advertisements are shown to Facebook users, who can then click on the "Get Offer" button and claim it.
Users then have the option to share the offer with their friends, which gains further organic reach for the post - meaning your offer is seen by more people, and even better, more potential customers.
With the proper marketing, offer ads can be targeted toward specific groups, just like any other Facebook ad.
2. Track the "Actions" to Your Website
Did you know it's possible to track any measurable action on your website base on traffic coming from a Facebook ad?
That includes when customers: download a freebie such as an ebook or checklist, schedule an appointment/reservation, buy a gift
download a freebie such as an ebook, checklist, etc.
schedule an appointment/reservation
buy a gift card
signup for your email list (Do you have an email list yet?)
You can also just as easily use bitly.com to track links. There you'll be able to see if links in your posts are driving people to your website.
3. Use Email Offers, Coupon Codes, or Password Marketing
You can use all your channels to promote multiple codes for the same 20% OFF coupon, with each code specifically attach to Facebook, email, or direct mail ads.
Then as the coupon codes are redeemed, you can analyze results and optimize in real time.
This gives you the ability to directly compare the effectiveness of your different advertising options against one another.
These are only three of many ways to maximize your efforts with social and internet marketing. If you have another idea you think might work, I'd love to hear about it!
If you're interested in how social media marketing can grow your business' revenue, use the contact page and I'll be in touch!
Onward and Upward!